YouTube Ads Agency for Video Campaigns That Build Demand
Shaw Advisory is a YouTube ads agency for small businesses in the UK and US. We plan, script and run video campaigns on YouTube, from skippable in-stream ads to Shorts, and target people based on what they have recently searched on Google, so your video reaches buyers, not just viewers.
- GA4 and conversion tracking set up before launch
- Audiences built from real Google search terms
- Video scripts built around a strong first five seconds
- Monthly reporting on views, clicks, leads and cost per lead
What does a YouTube ads agency do?
A YouTube ads agency plans and manages video campaigns on YouTube through Google Ads. That covers audience strategy, video scripts and creative guidance, choosing the right ad formats, campaign setup, conversion tracking with GA4, remarketing, budget management and reporting. YouTube ads suit businesses that benefit from explaining or showing what they do, and work especially well alongside Google Search campaigns. To see how YouTube fits alongside Google Ads, Meta and SEO, visit our digital marketing services page.
YouTube ads management, done properly
Everything needed to run YouTube ads that reach the right people, and are measured and improved every week.
Audience strategy
Custom segments from Google search terms, in-market and life event audiences, and location targeting.
Conversion tracking
GA4, Google Tag Manager and conversion events set up, so you can see which videos lead to enquiries.
Scripts & video guidance
Hook-first scripts and a clear shot list, whether you film on a phone or with a videographer.
The right ad formats
Skippable in-stream, in-feed, Shorts and bumper ads chosen for your goal and budget.
Remarketing
Video campaigns for website visitors, plus search remarketing for people who watched your ads.
Reporting
A monthly report on views, watch time, clicks, leads and cost per lead, with clear next steps.
Reach people who are already searching
YouTube runs on Google’s data, which means we can show your video to people who have recently searched for your service on Google. We pair that targeting with a short, hook-first video and a clear call to action, then remarket to viewers so they remember you when they are ready to buy.
- Custom audiences from the search terms your customers use
- Shorts and in-stream ads built from the same core video
- Remarketing to viewers across YouTube and Google Search
- Clear calls to action that send people to a page built to convert
YouTube ads for businesses that are worth explaining
Clinics
Aesthetic, dental and private health clinics explaining treatments and introducing the team, within Google’s healthcare policies.
Home services
Builders, landscapers and home improvement companies showing real projects and before-and-after results.
Professional services
Accountants, advisers and consultants using short explainers to build trust before the first call.
Solar, battery & EV charger suppliers
Brands explaining panels, batteries and EV chargers to installers and homeowners with product demos and explainers.
Solar, battery & EV charger installers
Installers showing how solar, battery and charger installs work, and what customers save, before the survey.
Property & real estate
Agents and developers using video tours and area guides to bring in viewings and valuations.
Education & training
Training providers and course creators using video to show what students learn and fill their programmes.
Hospitality & local retail
Venues, restaurants and gyms using short local videos to bring in bookings and new members.
Ecommerce & online brands
Product brands using demos and reviews to drive sales with Demand Gen and Shopping ads on YouTube.
How our YouTube ads management works
Audit
We review your Google Ads account, tracking, existing videos and competitors, and agree what the video needs to achieve.
Track
GA4, Google Tag Manager, conversion events and remarketing lists are set up before any new budget is spent.
Create & launch
We script the video with you, then launch with the right formats and search-based audiences.
Improve
Weekly changes to audiences, placements and bids, plus a monthly report on leads and cost per lead.
YouTube ads agency: common questions
How much does a YouTube ads agency cost?
YouTube ads management is included from our Growth plan, at $7,995 a month (£5,995 for UK clients), and in Dominate at $10,595 (£7,995). These launch prices are 50% off for our first 10 clients. Your ad budget is separate and is paid directly to Google. We recommend a starting budget after the free strategy call.
Do I need a professional video to advertise on YouTube?
Not always. Clear, well-lit phone footage of your team and your work often performs well, especially for Shorts. What matters most is a strong opening, a clear message and one call to action. We write the script and shot list, and tell you honestly if a professional shoot would make a difference.
What is the difference between Shorts ads and in-stream ads?
In-stream ads play before or during other videos in landscape format, and viewers can usually skip after five seconds. Shorts ads are vertical, full-screen and appear between Shorts. We often cut one core video into both formats.
Can YouTube ads target people who searched on Google?
Yes. Custom segments let us reach people based on terms they have recently searched on Google, as well as by interests, life events and location. This is one of the biggest advantages of YouTube over other video platforms.
How do you measure YouTube ad results?
We track clicks, conversions and view-through conversions in Google Ads and GA4, and watch for increases in branded searches. We report on leads and cost per lead, not just views.
How soon will YouTube ads bring in results?
Ads can start showing within a day of approval. YouTube often works as the first step before someone searches for you, so results build over the first one to three months. We cannot guarantee results, but we set clear targets and report on them every month.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Ready to get more enquiries from YouTube ads?
Book a free strategy call. We will look at your business and goals, and tell you honestly whether video ads on YouTube are the right next step.
