Twitter Ads Agency for X Campaigns That Bring Enquiries
Shaw Advisory is a Twitter ads agency for small businesses in the UK and US. We plan and manage X (formerly Twitter) campaigns that reach people by the keywords, topics and accounts they follow, and send them to pages built to convert, with tracking set up so every click and lead is measured.
- X pixel and conversion events set up before launch
- Keyword, conversation and follower look-alike targeting
- Promoted posts and website cards tested every month
- Clear monthly reporting on clicks, leads and cost per lead
What does a Twitter ads agency do?
A Twitter ads agency plans and manages paid campaigns on X, the platform formerly known as Twitter. That covers audience strategy, promoted post and website card creative, campaign setup in X Ads Manager, tracking with the X pixel, budget management and reporting. X ads suit businesses whose customers follow news, industry conversations and professional topics, such as B2B services, finance and local professional firms. To see how X fits alongside Meta, Google Ads and SEO, visit our digital marketing services page.
X ads management, done properly
Everything needed to run X ads that reach the right conversations and are measured and improved every week.
Strategy & audiences
Keyword, conversation topic, follower look-alike and location targeting built around your ideal customer.
Pixel & conversion tracking
X pixel, conversion events and UTM links set up and tested, so you can see which posts bring in leads.
Posts & creative
Promoted posts, image and video ads and website cards, written in a voice that fits the platform.
Landing pages
Fast mobile landing pages with one clear action, so the clicks you pay for turn into enquiries.
Retargeting
Campaigns that bring back website visitors and people who engaged with your posts but did not enquire.
Reporting
A monthly report on clicks, leads and cost per lead, with clear next steps in plain English.
Reach the people already talking about it
X is where people follow news, industry voices and live conversations. We use that to reach customers by the keywords they post and search, the topics they follow and the accounts they already trust, then send them to a landing page with one clear next step.
- Keyword targeting based on what your customers actually post
- Follower look-alikes of trusted accounts in your industry
- Retargeting for visitors and engagers who did not enquire
- Mobile landing pages built around a single action
X ads for businesses that earn trust with expertise
Professional services
Accountants, law firms, consultants and financial advisers reaching business owners and decision makers.
B2B and tech services
Agencies, software and service businesses joining the conversations their buyers already follow.
Local businesses
Clinics and home service companies promoting timely offers and local news to people in their area.
Solar, battery & EV charger suppliers
Distributors and manufacturers sharing product news, pricing updates and technical insight with installers and trade buyers.
Solar, battery & EV charger installers
Installers building trust with timely posts on energy prices, grants and savings for homeowners and businesses.
Property & real estate
Agents, developers and property services sharing market updates and new listings with local buyers and investors.
Education & training
Training providers, coaches and course creators promoting programmes to professionals who follow their field.
Hospitality & local retail
Restaurants, venues and local shops promoting events, launches and offers to people in their area.
Ecommerce & online brands
Online brands reaching engaged audiences around launches, drops and the conversations their products fit into.
How our X ads management works
Audit
We review your account, pixel, past campaigns and competitors, and tell you honestly whether X is worth the budget.
Track
X pixel, conversion events and UTM links are set up and tested before any new budget is spent.
Launch
We launch with several audiences and post formats, so the data shows where your budget works hardest.
Improve
Weekly changes to budgets, audiences and creative, plus a monthly report on leads and cost per lead.
Twitter ads agency: common questions
How much does a Twitter ads agency cost?
X ads management is included in our Dominate plan, at $10,595 a month or £7,995 for UK clients. This launch price is 50% off for our first 10 clients. Your ad budget is separate and is paid directly to X. We recommend a starting budget after the free strategy call.
Are Twitter ads still worth it now the platform is X?
For some businesses, yes. X still reaches people who follow news, finance, tech and professional topics, and costs can be lower than other platforms. It is not the right channel for everyone, so we will tell you honestly on the strategy call if Meta, LinkedIn or Google Ads would be a better fit.
What types of ads can you run on X?
We run promoted posts, image and video ads, website cards that link to your landing page, and carousel ads. We choose the format based on your goal, whether that is website visits, leads or awareness.
Can you target people by keywords on X?
Yes. Keyword targeting lets us reach people based on words they have recently posted, searched for or engaged with. We combine it with conversation topics, follower look-alikes and location targeting.
How soon will X ads bring in results?
Campaigns start delivering traffic straight away once they are approved. The first few weeks are for testing audiences and creative. We cannot guarantee results, but we set clear targets and report on them every month.
Do you run X ads alongside LinkedIn or Meta?
Often, yes. Many B2B and professional service clients get the best results by combining X with LinkedIn or Meta retargeting. We plan the channels together so the budget is not split too thinly.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Ready to get more enquiries from X ads?
Book a free strategy call. We will look at your audience and goals, and tell you honestly whether X is the right channel for your business.
