SEO Agency for Businesses That Want to Be Found on Google and in AI Answers
Shaw Advisory is an SEO agency for small businesses in the UK and US. We improve your website’s technical health, content and local presence so you rank for the searches that bring in customers, and we structure your content so AI tools such as Google AI Overviews, ChatGPT and Perplexity can understand and cite it.
- Technical SEO audit and fixes before new content
- Local SEO and Google Business Profile optimisation
- Content planned around real buyer searches
- Monthly reporting on rankings, traffic and enquiries
What does an SEO agency do?
An SEO agency improves how visible your website is in unpaid search results. That covers technical SEO such as speed, indexing and schema, on-page optimisation of titles and content, local SEO and Google Business Profile, content planning and writing, internal linking and earning links from other trusted sites. Today it also means AI search optimisation: making your content clear, well structured and trustworthy enough to be cited in AI answers. SEO takes longer than ads but keeps working after the work is done. To see how SEO fits alongside Google Ads, Meta and email, visit our digital marketing services page.
SEO and AI search, done properly
Everything needed to grow organic visibility on Google and in AI answers, measured and improved every month.
Technical SEO
Site speed, Core Web Vitals, indexing, schema markup, redirects and broken links fixed properly.
On-page SEO
Titles, headings, meta descriptions and service pages optimised around what your buyers search.
Local SEO
Google Business Profile optimisation, local citations and location pages for the areas you serve.
Content & AI answers
Guides and FAQ content written to answer real questions, structured so AI tools can cite it.
Links & authority
Earning mentions and links from relevant, trusted sites, with no spammy link schemes.
Reporting
A monthly report on rankings, organic traffic, AI visibility and enquiries, with clear next steps.
Fix the foundations, then earn the rankings
New content will not rank on a slow, poorly structured site. We start with a technical audit and fix what is holding you back, then build service pages, local signals and helpful content around the searches your customers actually make, and track every step back to enquiries.
- Technical audit covering speed, indexing, schema and site structure
- Google Business Profile and local citations for map results
- Service pages and FAQs written for people first, search second
- Clear structure and schema so AI tools can understand and cite you
SEO for businesses that want steady enquiries
Clinics
Dental, aesthetic and private health clinics ranking for treatments and local searches, with content that meets medical accuracy standards.
Home services
Trades and home service companies appearing in the map pack and local results for the towns and postcodes they cover.
Professional services
Accountants, law firms and consultants building authority with expert content that ranks and gets cited in AI answers.
Solar, battery & EV charger suppliers
Distributors ranking product and category pages for the panels, inverters, batteries and EV chargers trade buyers search for.
Solar, battery & EV charger installers
Installers ranking in local search and Google Maps for solar, battery and EV charger installation in their area.
Property & real estate
Agents and developers ranking area guides and valuation pages that bring in local sellers and landlords.
Education & training
Training providers and tutors ranking course pages for the subjects and qualifications students search for.
Hospitality & local retail
Restaurants, salons, gyms and shops winning map pack visibility and reviews that bring people through the door.
Ecommerce & online brands
Online stores growing organic sales with technical SEO, category pages and product content.
How our SEO service works
Audit
A full technical, content and competitor audit, with a clear list of what to fix first and why.
Fix
Technical fixes, tracking in GA4 and Search Console, and on-page improvements to your key service pages.
Build
Local SEO, new content and FAQs, internal links and authority building, planned month by month.
Report & refine
A monthly report on rankings, traffic, AI visibility and enquiries, and a plan for the next month.
SEO agency: common questions
How much does an SEO agency cost?
SEO is included from our Growth plan, at $7,995 a month (£5,995 for UK clients), and in Dominate at $10,595 (£7,995). These launch prices are 50% off for our first 10 clients. The right level depends on how competitive your market is and how much content is needed. We recommend a plan after the free strategy call and audit.
How long does SEO take to work?
Most businesses start to see movement in rankings and traffic within three to six months, with stronger results building over six to twelve months. Technical fixes can show results sooner. No honest agency can guarantee rankings, but we set clear targets and report on them every month.
What is AI search optimisation?
AI search optimisation, sometimes called GEO or AEO, means making your content easy for AI tools such as Google AI Overviews, ChatGPT and Perplexity to understand and cite. That includes clear answers to common questions, strong structure, schema markup and signals of real expertise and trust.
Do you do local SEO?
Yes. For businesses that serve a local area we optimise your Google Business Profile, build consistent local citations, create location pages where they make sense and help you earn genuine reviews.
Will you write the content?
Yes. We plan and write service pages, guides and FAQs in British or American English to suit your market, and we ask you for the expert details only you know so the content is accurate and useful.
Should I do SEO or Google Ads?
Often both. Google Ads brings enquiries quickly while SEO builds, and SEO lowers your reliance on paid clicks over time. Search term data from ads also shows which keywords are worth targeting organically.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Ready to be found on Google and in AI answers?
Book a free strategy call. We will look at your website and competitors, and show you the biggest SEO opportunities for your business.
