Digital Marketing Services That Turn Attention Into Enquiries
Shaw Advisory offers digital marketing services, website design and social media management for small and medium-sized businesses in the UK and US. Every campaign is planned and run by a senior strategist, tracked from click to enquiry, and reported in plain English.
What digital marketing services does Shaw Advisory offer?
We offer three core services. Digital marketing covers paid ads on Meta, Google, TikTok, LinkedIn, YouTube, Pinterest and X, plus SEO and AI search. Website design means fast, conversion-focused WordPress sites. Social media management is content, design and community management. You can take one service or combine them into a single growth plan.
Digital marketing that brings in qualified leads
Paid ads and search visibility working together, so you reach buyers when they are ready to act. We set up tracking with tools like Google Analytics 4 before any spend, test creative every month and move budget towards what produces enquiries.
Meta Ads
Facebook and Instagram lead and sales campaigns with Conversions API tracking.
Google Ads
Search, Performance Max and remarketing for high-intent buyers.
SEO & AI Search
Technical, on-page and local SEO, optimised for Google AI Overviews and ChatGPT.
TikTok Ads
Native-style short-form video campaigns that reach buyers where they scroll.
LinkedIn Ads
B2B lead generation targeted by job title, industry and company size.
YouTube Ads
Video campaigns that build demand and retarget engaged viewers.
Pinterest Ads
Visual discovery campaigns for lifestyle, home and retail brands.
X (Twitter) Ads
Timely campaigns for news-driven and tech-savvy audiences.
Email Marketing
Automated flows and newsletters that turn leads into customers.
Website design services built to convert
Your website is where ad clicks and search visitors decide whether to contact you. We design and build WordPress websites that load quickly, work well on every screen and guide visitors towards one clear action.
- Mobile-first design in your brand colours and fonts
- Page speed and Core Web Vitals optimisation
- SEO foundations: structure, schema markup, meta data and sitemaps
- Conversion elements: clear CTAs, lead forms, WhatsApp and booking
- GA4, Tag Manager and a cookie banner that meets UK GDPR
Social media management that keeps your brand visible
Consistent, professional posting builds trust before a customer ever calls you. We plan, design and publish your content, and manage your community, so your profiles stay active without taking up your time.
- Monthly content calendar aligned to your goals
- Post, carousel and story design in your brand style
- Short-form video scripts and hooks for Reels and TikTok
- Caption writing, hashtag research and scheduling
- Comment and message management, plus monthly reporting
How we work
Audit
We review your current marketing, website and competitors.
Plan
A 90-day plan with channels, budget and KPIs.
Launch
Tracking, campaigns and content go live after your approval.
Optimise and report
Weekly improvements and a clear monthly report.
Digital marketing services: frequently asked questions
What is included in digital marketing services?
Typically paid advertising, SEO, content, social media, email and website optimisation. We tailor the mix to your goals and budget, then track every enquiry so you can see what each channel delivers.
Which digital marketing service should I start with?
Most small businesses start with Google Ads or Meta Ads for fast enquiries, plus SEO for long-term growth. We will recommend a starting point on your free strategy call.
Do you offer website design and social media together with ads?
Yes. You can combine any of our services into one plan, managed by one strategist, with a single monthly report.
How much do your services cost?
Plans are priced by scope and channels. Book a free call and we will recommend a package that fits your goals and budget.
How soon will I see results?
Paid ads can generate enquiries within weeks; SEO usually takes three to six months. We never guarantee rankings or lead numbers.
Do you work with businesses outside the UK?
Yes. We work with small and medium-sized businesses across the UK and US, fully remotely.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Not sure which service you need? Let's talk.
Book a free strategy call or send us a WhatsApp message. We will review your goals and recommend the right mix, with no obligation.
