LinkedIn Ads Agency for B2B Campaigns That Bring Qualified Leads
Shaw Advisory is a LinkedIn ads agency for B2B and professional service businesses in the UK and US. We reach decision makers by job title, seniority, company size and industry, and run campaigns that turn them into qualified leads, with the Insight Tag and conversion tracking set up so you can see what every lead costs.
- LinkedIn Insight Tag and conversion tracking set up before launch
- Targeting by job title, seniority, industry and company size
- Lead gen forms and landing pages built to qualify, not just collect
- Monthly reporting on leads, cost per lead and lead quality
What does a LinkedIn ads agency do?
A LinkedIn ads agency plans and manages paid campaigns on LinkedIn to reach professionals and decision makers. That covers audience and offer strategy, ad creative and copy, lead gen forms, campaign setup in Campaign Manager, tracking with the LinkedIn Insight Tag, budget management and reporting. LinkedIn ads suit B2B and professional service businesses with a clear target buyer and a high enough customer value to justify higher click costs. To see how LinkedIn fits alongside Google Ads, Meta and SEO, visit our digital marketing services page.
LinkedIn ads management, done properly
Everything needed to run LinkedIn ads that reach the right decision makers and are measured and improved every week.
B2B audience strategy
Targeting by job title, function, seniority, industry, company size and location, plus matched account lists.
Insight Tag & tracking
LinkedIn Insight Tag, conversion events and UTM links set up and tested, so every lead is measured.
Ads & thought leadership
Single image, document, video and thought leader ads with copy that speaks to your buyer’s real problems.
Lead gen forms
Pre-filled LinkedIn forms with qualifying questions, synced to your inbox or CRM so no lead is missed.
Retargeting & nurture
Campaigns that re-engage website visitors, video viewers and form openers who have not converted yet.
Reporting
A monthly report on leads, cost per lead and lead quality, with clear next steps in plain English.
Reach the people who sign off the budget
LinkedIn clicks cost more than most platforms, so precision matters. We build tight audiences around the job titles and companies you actually sell to, lead with useful content such as guides and short videos, and use qualifying questions so your team spends time on the right conversations.
- Audiences built from job titles, seniority and target account lists
- Guides, document ads and thought leader ads that earn attention
- Qualifying questions on every lead gen form
- Retargeting and sponsored messages for warm prospects
LinkedIn ads for businesses that sell to businesses
Professional services
Accountants, law firms, consultants and financial advisers winning higher-value clients from business owners and directors.
B2B services & software
Agencies, SaaS and service companies generating demos, consultations and pipeline from their ideal accounts.
Recruitment & training
Recruiters, training providers and education businesses reaching HR leaders and professionals by role and industry.
Solar, battery & EV charger suppliers
Distributors and manufacturers reaching installers, contractors and procurement teams to open new trade accounts.
Solar, battery & EV charger installers
Commercial installers reaching facilities managers, business owners and fleet managers planning solar or workplace charging.
Property & real estate
Commercial agents, developers and property services reaching investors, landlords and occupiers by job title and company.
Clinics & healthcare
Private clinics and health providers promoting corporate health, occupational health and employee wellbeing services to HR teams.
Hospitality & events
Venues, hotels and caterers winning corporate bookings, conferences and events from office managers and PAs.
Ecommerce & wholesale
Product brands and wholesalers reaching retail buyers and stockists to win B2B orders.
How our LinkedIn ads management works
Audit
We review your account, Insight Tag, past campaigns and ideal customer profile, and tell you plainly what to change.
Track
Insight Tag, conversion events and lead form syncing are set up and tested before any new budget is spent.
Launch
We launch with focused audiences and several ad formats and offers, so the data shows what your buyers respond to.
Improve
Weekly changes to budgets, audiences and creative, plus a monthly report on lead volume and lead quality.
LinkedIn ads agency: common questions
How much does a LinkedIn ads agency cost?
LinkedIn ads management is included in our Dominate plan, at $10,595 a month or £7,995 for UK clients. This launch price is 50% off for our first 10 clients. Your ad budget is separate and is paid directly to LinkedIn. We recommend a starting budget after the free strategy call.
Why are LinkedIn ads more expensive than other platforms?
Clicks on LinkedIn usually cost more than on Meta or X, because you can target people by job title, company and seniority. That precision is the point. LinkedIn works best when a new client is worth enough to justify the higher cost per lead, which is common in B2B and professional services.
Are LinkedIn lead gen forms better than a landing page?
Often, yes, for B2B. The form opens inside LinkedIn and is pre-filled from the user’s profile, so more people complete it. We add qualifying questions to protect lead quality, and use landing pages where you need more detail or a booking step.
Can you target specific companies on LinkedIn?
Yes. We can upload a list of target companies, known as account-based targeting, and combine it with job titles and seniority so your ads reach the right people inside those businesses.
How soon will LinkedIn ads bring in leads?
Campaigns start delivering once they are approved, and many clients see first leads in the opening weeks. B2B sales cycles are longer, so we track lead quality and pipeline as well as volume. We cannot guarantee results, but we set clear targets and report on them every month.
Do you sync LinkedIn leads to my CRM or inbox?
Yes. We connect lead gen forms to your email or CRM where possible, so new leads reach your team straight away and nobody has to download spreadsheets.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Ready to get more qualified leads from LinkedIn ads?
Book a free strategy call. We will look at your ideal buyer, your offer and your budget, and tell you honestly whether LinkedIn is the right channel for you.
