Our Digital Marketing Portfolio: How We Plan, Run and Report Your Campaigns
See the kind of campaign dashboards, reports and deliverables you get when you work with Shaw Advisory. The dashboards on this page are illustrative examples of how we report. They are not results from a specific client.
- Clear reporting for every channel we run
- Tracking set up before any budget is spent
- Plain-English monthly summaries
- Your data stays in your own ad accounts
CAMPAIGNS WE RUN ON Meta · Google · TikTok · LinkedIn · YouTube · Snapchat · Pinterest · X
What is on this page?
This page shows examples of the reporting dashboards and deliverables we use across Meta, Google, TikTok, LinkedIn, Pinterest and X, alongside the websites, SEO, email and content work behind them. The dashboard images are illustrative and do not show real client data. We will add client case studies here as clients give permission to share their results.
The work behind every campaign
Each engagement is built from the same core services, planned around your goals and budget.
Paid social campaigns
Meta, TikTok, LinkedIn, Pinterest and X ads with monthly creative testing.
Google & YouTube Ads
Search, Performance Max, Shopping and video campaigns tracked to leads and sales.
SEO & AI search
Technical, on-page and local SEO, plus visibility in AI Overviews and ChatGPT.
Websites & landing pages
Fast, mobile-first pages built around one clear action.
Email marketing
Welcome flows, newsletters and list growth, in line with UK GDPR and PECR.
Social media management
Content calendars, design, captions and community replies.
Reports you can actually understand
Every report follows the same simple structure: what we spent, what it produced, what we learned and what we will change next. Numbers come straight from your ad accounts, GA4 and your CRM, so nothing is hidden or rounded up.
- Weekly update on what we did and what comes next
- Monthly report in plain English, plus a review call
- Cost per lead or sale tracked, not just clicks
- Next steps agreed with you before anything changes
What your campaign reporting looks like
Campaign, ad set and ad results with spend, reach and cost per result, reviewed every week.
Search and Performance Max campaigns tracked to calls, form fills and sales.
Video views, click-through rate and conversions, with creative tested every month.
B2B lead generation reported by campaign, audience and cost per lead.
Product and catalogue campaigns reported on clicks, purchases and return on ad spend.
Impressions, engagement and conversions for awareness and lead campaigns.
From first call to a working growth plan
Free strategy call
A 30-minute call about your business, goals and budget. No obligation and no hard sell.
Audit
We review your website, tracking, ads, search visibility and competitors, and share what we find.
90-day plan
A clear plan for the first three months: channels, budget, tracking set-up and what success looks like.
Rolling monthly
After the 3-month onboarding period, we work month to month, improving what works and cutting what does not.
Portfolio: common questions
Are the dashboards on this page real client results?
No. They are illustrative examples that show how we structure campaign reporting, and they do not show real client data. We will add client case studies here once clients give permission to share their results.
Can I see examples relevant to my industry?
Yes. On the free strategy call we will walk you through how we would plan, track and report campaigns for your industry, and share any work we have permission to show.
What will my monthly report include?
Spend, leads or sales, cost per result, what we tested, what we learned and the plan for next month, written in plain English and followed by a review call.
Which platforms do you run campaigns on?
Meta (Facebook and Instagram), Google, YouTube, TikTok, LinkedIn, Pinterest and X, alongside SEO, email marketing, websites and social media management.
Will I have access to my own ad accounts and data?
Yes. Ad accounts, pages and analytics are set up in your name, or we are added as a partner to yours, so you keep full ownership and access.
How do I get started?
Book a free strategy call using the form below or message us on WhatsApp. We will look at your current marketing and, if it makes sense, send you a proposal.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Want this level of reporting for your business?
Book a free strategy call. We will look at your current marketing and show you how we would plan, track and report it.
