Digital Marketing for Small Businesses That Want More Enquiries
Shaw Advisory runs digital marketing for small businesses in the UK and US: paid ads, SEO and AI search, and email marketing, planned as one strategy and tracked from the first click to the enquiry. You work directly with a senior strategist with 10 years’ experience, not a junior account team.
- Tracking set up before any budget is spent
- One senior point of contact who owns your results
- Clear monthly reports in plain English
- 6-month minimum term, then rolling monthly
What does digital marketing for small businesses include?
Digital marketing for a small business usually combines three things: paid ads that bring in enquiries quickly, SEO and AI search that build steady organic traffic, and email marketing that turns past enquiries into repeat customers. At Shaw Advisory we choose the right mix for your market and budget, set up GA4, Google Tag Manager and conversion tracking first, and report every month on leads and cost per lead, not vanity metrics.
Every channel, planned as one strategy
Start with one channel or combine several. Each card links to a detailed page showing what is included and who it suits best, so you can build the right mix of digital marketing for small businesses like yours.
Meta Ads
Facebook and Instagram lead and sales campaigns with Conversions API tracking.
Google Ads
Search, Performance Max and remarketing for high-intent buyers.
SEO & AI Search
Technical, on-page and local SEO, optimised for Google AI Overviews and ChatGPT.
TikTok Ads
Native-style short-form video campaigns that reach buyers where they scroll.
LinkedIn Ads
B2B lead generation targeted by job title, industry and company size.
YouTube Ads
Video campaigns that build demand and retarget engaged viewers.
Pinterest Ads
Visual discovery campaigns for lifestyle, home and retail brands.
X (Twitter) Ads
Timely campaigns for news-driven and tech-savvy audiences.
Email Marketing
Automated flows and newsletters that turn leads into customers.
Get found on Google, cited by AI and remembered in the inbox
Paid ads work quickly, but they stop when the budget stops. SEO and AI search build visibility that keeps working month after month, as Google explains in its SEO Starter Guide, and email marketing keeps you in front of people who already know your business. That combination is why digital marketing for small businesses works best as one joined-up plan.
- Technical, on-page and local SEO, including Google Business Profile
- Content structured to be cited in AI Overviews, ChatGPT and Perplexity
- Email campaigns and automations that follow UK GDPR and PECR
- Monthly reporting on rankings, traffic and enquiries
Built for service businesses that run on enquiries
Clinics
Dental, aesthetic and private health clinics that need a steady flow of booked consultations, marketed within healthcare advertising rules.
Home services
Trades and home service companies that want local calls and quote requests from the areas they actually cover.
Professional services
Accountants, law firms and consultants who need qualified leads and a brand people trust before they get in touch.
Solar, battery & EV charger suppliers
Wholesalers and distributors of panels, inverters, batteries and EV chargers who need trade accounts and repeat orders from installers.
Solar, battery & EV charger installers
Installation companies that need qualified homeowner and commercial leads for solar, battery storage and EV charger fitting.
Property & real estate
Estate and letting agents, developers and property services building a steady pipeline of valuations, viewings and landlord enquiries.
Education & training
Tutors, training providers and course creators filling classes, programmes and consultations with the right students.
Hospitality & local retail
Restaurants, cafés, salons, gyms and local shops that want more bookings, footfall and repeat customers.
Ecommerce & online brands
Online stores and product brands that want profitable sales across paid, search and email, tracked properly.
How our digital marketing works
Audit
We review your ads, website, tracking and competitors, then tell you plainly what is working and what is not.
Track
GA4, Google Tag Manager and conversion tracking go live before any budget is spent, so every enquiry is measured.
Launch
We launch the agreed channels with clear targets, fresh creative and landing pages built to convert.
Improve
Weekly optimisation, plus a monthly report on leads, cost per lead and what we are testing next.
Digital marketing for small businesses: common questions
How much does digital marketing cost for a small business?
Our management fees start from $5,295 a month (Foundation), with Growth at $7,995 and Dominate at $10,595 (launch prices, 50% off for our first 10 clients). Your ad spend is separate and is paid directly to the ad platforms. We recommend a starting budget after the free strategy call, based on your market, competition and goals.
Which digital marketing channel should I start with?
It depends on how your customers look for what you sell. If they search for your service, Google Ads and SEO usually come first. If you need to create demand, Meta ads tend to work better. We recommend a starting mix after the audit, so your budget goes where it is most likely to work.
How long does digital marketing take to work?
Paid ads can start bringing enquiries within the first few weeks once tracking and campaigns are live. SEO and AI search usually take three to six months to build momentum. We cannot guarantee results, but we set clear targets and report on them every month.
Do you work with small businesses in the UK and the US?
Yes. We work with small businesses across the UK and the US, and plan campaigns around each market’s search habits, pricing and advertising rules.
What is the contract length?
We start with a 6-month minimum term, which gives enough time to set up tracking, launch and optimise. After that, the service continues on a rolling monthly basis.
Is your digital marketing compliant with UK GDPR and PECR?
Yes. We set up consent-based tracking and email marketing in line with UK GDPR, PECR and each ad platform’s policies, and we will tell you if anything in your current setup needs fixing.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Ready to get more enquiries from digital marketing?
Book a free strategy call. We will look at your current marketing and tell you honestly where the quickest wins are, with no obligation.
