Meta Ads Agency for Facebook and Instagram Ads That Bring Enquiries
Shaw Advisory is a Meta ads agency for small businesses in the UK and US. We plan, build and manage Facebook and Instagram campaigns that generate leads, bookings and sales, with tracking set up properly so you can see exactly which ads bring in customers.
- Meta pixel and Conversions API set up before launch
- Fresh ad creative tested every month
- Lead, booking and sales campaigns, not just reach
- Weekly optimisation and a plain-English monthly report
What does a Meta ads agency do?
A Meta ads agency plans and manages paid campaigns across Facebook, Instagram, Messenger and the Audience Network. That covers audience research, ad creative and copy, campaign setup, tracking with the Meta pixel and Conversions API, daily budget management and reporting. Meta ads suit businesses that need to reach people before they search, such as clinics, home services and local professional firms. For the full picture of how Meta fits alongside Google Ads, SEO and email, see our digital marketing services.
Meta ads management, done properly
Everything needed to run Facebook and Instagram ads that are measured, tested and improved every week.
Strategy & audiences
Audience research, offer positioning and a campaign plan built around your ideal customer and service area.
Pixel & Conversions API
Meta pixel, Conversions API and lead events set up and tested, so results are measured accurately.
Creative & copy
Static, carousel and short video ad concepts with copy written for your audience, refreshed every month.
Lead forms & landing pages
Instant forms with qualifying questions, or landing pages built to convert the clicks you pay for.
Retargeting
Campaigns that bring back website visitors, video viewers and past enquiries who have not booked yet.
Reporting
A monthly report on leads, cost per lead and bookings, with clear next steps in plain English.
Campaigns built around the enquiry, not the like
Likes and reach are easy to buy. Enquiries are not. We structure your Facebook and Instagram ads as a simple funnel: reach the right people, bring back the ones who showed interest, and make it easy for them to get in touch.
- Prospecting campaigns to reach new customers in your area
- Retargeting for visitors and viewers who did not enquire
- A/B creative tests every month to find what works
- Instant forms or landing pages that capture qualified leads
Meta ads for businesses that live on enquiries
Clinics
Dental, aesthetic and private health clinics filling consultation diaries, with ads written to follow Meta’s health and wellness policies.
Home services
Trades and home service companies that want quote requests from the postcodes and towns they actually cover.
Professional services
Accountants, law firms and consultants using lead forms with qualifying questions to filter out poor-fit enquiries.
Solar, battery & EV charger suppliers
Distributors of panels, inverters, batteries and EV chargers reaching installers and homeowners with product and offer ads.
Solar, battery & EV charger installers
Installation companies using lead forms that qualify on property type, roof and budget before a surveyor is booked.
Property & real estate
Estate and letting agents promoting valuations, new listings and developments to people in the postcodes they cover.
Education & training
Tutors, training providers and course creators filling classes and programmes with lead ads and retargeting.
Hospitality & local retail
Restaurants, cafés, salons and gyms driving bookings and footfall with local offers and event promotions.
Ecommerce & online brands
Online stores scaling sales with catalogue ads, Advantage+ campaigns and retargeting, tracked with the Conversions API.
How our Meta ads management works
Audit
We review your ad account, pixel, past campaigns and competitors, and tell you plainly what to keep and what to stop.
Track
Meta pixel, Conversions API and lead events are set up and tested before any new budget is spent.
Launch
We launch prospecting and retargeting campaigns with several creative angles, so the data shows what works.
Improve
Weekly changes to budgets, audiences and creative, plus a monthly report on leads and cost per lead.
Meta ads agency: common questions
How much does a Meta ads agency cost?
Meta ads management is included in all our plans. Launch prices start at $5,295 a month (Foundation), with Growth at $7,995 and Dominate at $10,595, or £3,995, £5,995 and £7,995 a month for UK clients. These are 50% off for our first 10 clients. Your ad budget is separate and is paid directly to Meta. We recommend a starting budget after the free strategy call.
How much should I spend on Facebook and Instagram ads?
There is no single right number. The budget needs to be large enough for Meta to learn who converts, and it depends on your location, competition and the value of a new customer. We give you a clear recommendation after reviewing your market.
How soon will Meta ads bring in enquiries?
Many campaigns start generating enquiries within the first few weeks once tracking is live. The first four to six weeks are a learning period while we test audiences and creative. We cannot guarantee results, but we set clear targets and report on them every month.
Should I advertise on Facebook or Instagram?
Usually both. They run from the same Meta ads account, and we let the data decide where your budget works hardest. Some audiences respond better to Instagram Reels and Stories, others to the Facebook feed.
Do you create the ad images and videos?
Yes. We create static, carousel and short video ad concepts and write the copy. If you have your own photos or video of your team and work, we use them, as real content usually performs better than stock.
What is the Conversions API and do I need it?
The Conversions API sends conversion data from your website or CRM directly to Meta, alongside the pixel. Since browser privacy changes, the pixel alone misses some conversions, so we set up both to give Meta better data and you more accurate reporting.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Ready to get more enquiries from Meta ads?
Book a free strategy call. We will look at your current ads, or your plans if you are starting out, and tell you honestly what we would do first.
