Digital Marketing Agency for Small Businesses in the US
Shaw Advisory is a digital marketing agency for small business owners who want more booked calls, appointments and jobs from Google Ads, Facebook and Instagram ads, SEO and AI search, and a website built to convert. You work directly with a senior strategist who tracks every lead back to the dollar.
- Senior-led, never handed off
- Every lead tracked
- Month-to-month after a 6-month minimum term
- Plans from $5,295 a month, ad spend separate
What can a digital marketing agency do for a small business?
A digital marketing agency for small business owners brings in customers by running and optimizing your paid ads, search visibility, social media and website as one system. Shaw Advisory assigns a senior strategist to every account, sets up tracking before a single dollar is spent, and reports on the numbers that matter: leads, cost per lead and revenue.
Services that turn clicks into customers
Start with one channel or combine several. Every service is run by a senior strategist, with tracking in place before your budget goes live.
Google Ads
Search, Performance Max and remarketing campaigns focused on high-intent searches, with enhanced conversions so you know which keywords make money.
Facebook & Instagram Ads
Lead generation and sales campaigns with fresh creative tested every month and server-side tracking through the Conversions API.
SEO & AI Search Optimization
Technical SEO, local SEO, Google Business Profile and content built to be found on Google and cited by AI Overviews, ChatGPT and Perplexity.
Social Media Management
Consistent, on-brand content, short-form video scripts and community management across the platforms your customers use.
TikTok Ads
Native-style video ads that reach your customers where they spend their time, with creative testing and pixel tracking.
WordPress Web Design
Fast, mobile-first websites with clear calls to action, clean SEO structure and full analytics built in.
What makes Shaw Advisory different
Senior attention, small-agency speed. Robert Shaw, with 10 years of digital marketing experience, works on your account himself. No account managers passing messages along.
- Tracking first, spend second: GA4, Google Tag Manager, Conversions API, form and WhatsApp tracking go live before your campaigns do
- Built for the AI search era: every SEO plan includes AI search optimization at no extra cost
- Straightforward terms: published pricing and month-to-month plans after a 6-month minimum term
- A clear monthly report and strategy call, so you always know what your budget returned
Industries we know well
Med spas, aesthetic & dental practices
Patient-acquisition campaigns designed around Meta’s health and wellness data restrictions, with privacy-conscious tracking and 18+ targeting for cosmetic services.
Home services
HVAC, plumbing, roofing, electrical and remodeling companies: Google Ads, Local Services Ads and local SEO focused on booked jobs, not just form fills.
Professional services
Financial, consulting and B2B firms: LinkedIn, Google Ads and authority content.
Other growing small businesses
If each new customer is worth a lot to you, we can help you build a more predictable pipeline.
Serving small businesses nationwide
We work with businesses across the US, with a focus on Florida (Tampa, Orlando and Miami) and Dallas, Texas. Calls are scheduled during US Eastern and Central business hours.
Our four-step process
Free audit
We review your ads, website, tracking and top competitors, and walk you through the findings.
90-day plan
Channels, budget, targets and the KPIs we will be judged on, agreed upfront.
Build & launch
Tracking, campaigns and creative go live only with your sign-off.
Optimize & report
Ongoing optimization, a clear monthly report and a strategy call.
Transparent US digital marketing agency plans
LAUNCH OFFER · 50% OFF FOR OUR FIRST 10 CLIENTSEvery plan is senior-led, and tracking is always set up first. Also, launch pricing is fixed for 12 months from signing. However, ad spend is paid directly to the platforms, on top of the plan fee.
- Meta and Google ads, especially for leads
- Full tracking build (GA4, Tag Manager, Pixel + Conversions API)
- Landing pages too
- Retargeting set up
- 8 ad creatives a month
- Google Business Profile optimisation
- Live reporting dashboard
- Then a monthly report and review call
- Everything in Foundation, plus:
- SEO and AI search too
- Also YouTube and TikTok ads
- 16 creatives a month, incl. 4 short videos
- 2 SEO articles a month
- Lead follow-up email flow
- CRM pipeline with instant enquiry alerts
- Monthly landing page A/B test
- Then a fortnightly review call
- Everything in Growth, plus:
- All seven ad platforms
- Social media management (16 posts a month)
- Email marketing too
- Also, a full website rebuild
- 24 creatives a month
- 4 SEO articles a month
- Server-side tracking + CRM offline conversions
- Priority same-day replies
- Then a weekly call and a quarterly on-site visit
Every plan: a senior owner on your account, tracking set up first, and a six-month minimum term, then rolling monthly with 30 days' notice. In addition, launch prices are 50% off the full prices shown and are fixed for 12 months from signing, for our first 10 clients.
Frequently asked questions
How much does a digital marketing agency cost for a small business?
Agency fees vary widely with the channels and workload involved. Shaw Advisory launch plans start at $5,295 a month plus ad spend, and each plan lists exactly what is included, so there are no surprises.
How much should a small business spend on digital marketing?
There is no single right number. Even the US Small Business Administration says there is no hard and fast answer. We help you set a budget based on your cost per lead and what a new customer is worth to you.
Is hiring a digital marketing agency worth it?
It is when the agency tracks results to revenue. If you can see cost per lead and return on ad spend each month, you can judge the value clearly.
Which channel should a small business start with?
Usually Google Ads for high-intent searches, plus Google Business Profile for local visibility. Facebook and Instagram ads work well when your offer is visual or impulse-driven.
How long does digital marketing take to work?
Paid ads can generate leads within weeks. SEO usually needs three to six months. We never promise guaranteed rankings or lead volumes.
Can you run ads for med spas under Meta's health rules?
Yes. We set up neutral event names and server-side tracking, and we keep the campaign structure within Meta’s health and wellness restrictions.
How do you measure success?
Leads, cost per lead, booked appointments or jobs, and return on ad spend, shown in a clear monthly report and discussed on a strategy call.
Do you work with businesses outside Florida and Texas?
Yes. We work with small businesses anywhere in the US; those are simply our focus markets.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Let's talk about your growth
Share a few details and we’ll get back to you within 24 hours with next steps. No obligation.
