Digital Marketing Agency for UK Businesses That Want Enquiries, Not Just Impressions
Shaw Advisory is a senior-led digital marketing agency helping UK small and medium-sized businesses grow with Meta ads, Google Ads, SEO and AI search, and fast WordPress websites. One strategist, clear reporting, no long lock-ins.
- Senior strategist on every account
- Every lead tracked in GA4
- 6-month minimum term, then rolling monthly
- Plans from £3,995 a month, ad spend separate
What does a digital marketing agency do for a UK small business?
A digital marketing agency plans, runs and improves the channels that bring you customers: paid ads on Meta and Google, search engine and AI search visibility, social media and your website. At Shaw Advisory, a senior strategist handles all of it, tracks every enquiry and reports what each pound of spend returned.
Digital marketing services built around enquiries
Start with one channel or combine several. Every service is run by a senior strategist, with tracking set up before any budget is spent.
Meta & Instagram Ads
Lead and sales campaigns on Facebook and Instagram, with monthly creative testing and Conversions API tracking, so you see your real cost per lead.
Google Ads (PPC)
Search, Performance Max and remarketing campaigns built around the terms your buyers use, with negative keywords and conversion tracking from day one.
SEO & AI Search
Technical, on-page and local SEO, plus optimisation for Google AI Overviews, ChatGPT and Perplexity, so your business is found and cited.
Social Media Management
Content calendars, post design, short-form video scripts and community management that keep your brand active and credible.
TikTok Ads
Short-form video campaigns for brands whose customers scroll TikTok, with native-style creative and pixel tracking.
WordPress Websites
Fast, mobile-first websites designed to convert, with clean SEO foundations, tracking and a cookie banner that meets UK GDPR and PECR.
Why UK businesses choose our digital marketing agency
You work with the strategist, not a junior. Robert Shaw brings 10 years of digital marketing experience and leads every account personally.
- Every enquiry is tracked: GA4, Google Tag Manager, Meta Conversions API, form and WhatsApp tracking go live before any spend
- AI search optimisation is included in every SEO plan, not sold as an extra
- Published prices and rolling monthly plans after a 6-month minimum term
- Plain-English monthly reports and a review call, so you always know what your budget returned
Marketing for businesses that rely on quality leads
Aesthetic, cosmetic & dental clinics
Patient-acquisition campaigns written to respect the CAP Code and ASA guidance, including the ban on advertising prescription-only medicines such as Botox to the public.
Home services & trades
Roofers, builders, electricians, plumbers and installers: Google Ads, local SEO and Google Business Profile work that brings in booked jobs.
Professional services
Consultancies, accountants, recruiters and B2B firms: LinkedIn, Google Ads and thought-leadership content.
Other small and medium-sized businesses
If you sell a high-value product or service and want predictable enquiries, we should talk.
Supporting businesses across the UK
We work with clients across the UK, with a focus on London, the South East and Bristol. Everything runs remotely, with video calls during UK working hours.
How we work: four clear steps
Audit
We review your ads, website, tracking and competitors, and share what we find on a free call.
Plan
You get a 90-day plan with channels, budget split, targets and the KPIs we will report on.
Launch
We set up tracking, build campaigns and creative, and go live only after your approval.
Optimise & report
Ongoing optimisation, a monthly report in plain English and a call to agree next steps.
Transparent UK digital marketing agency plans
LAUNCH OFFER · 50% OFF FOR OUR FIRST 10 CLIENTSEvery plan is senior-led, and tracking is always set up first. Also, launch pricing is fixed for 12 months from signing. However, ad spend is paid directly to the platforms, on top of the plan fee.
- Meta and Google ads, especially for leads
- Full tracking build (GA4, Tag Manager, Pixel + Conversions API)
- Landing pages too
- Retargeting set up
- 8 ad creatives a month
- Google Business Profile optimisation
- Live reporting dashboard
- Then a monthly report and review call
- Everything in Foundation, plus:
- SEO and AI search too
- Also YouTube and TikTok ads
- 16 creatives a month, incl. 4 short videos
- 2 SEO articles a month
- Lead follow-up email flow
- CRM pipeline with instant enquiry alerts
- Monthly landing page A/B test
- Then a fortnightly review call
- Everything in Growth, plus:
- All seven ad platforms
- Social media management (16 posts a month)
- Email marketing too
- Also, a full website rebuild
- 24 creatives a month
- 4 SEO articles a month
- Server-side tracking + CRM offline conversions
- Priority same-day replies
- Then a weekly call and a quarterly on-site visit
Every plan: a senior owner on your account, tracking set up first, and a six-month minimum term, then rolling monthly with 30 days' notice. In addition, launch prices are 50% off the full prices shown and are fixed for 12 months from signing, for our first 10 clients.
Frequently asked questions
How much does a digital marketing agency cost in the UK?
It depends on the channels and workload. Indicative UK guides put small-business retainers at roughly £500 to £1,500 a month for a single channel, plus ad spend (ExpertSure, 2026). Shaw Advisory launch plans start at £3,995 a month, and each plan lists exactly what is included.
Does digital marketing work for small businesses?
Yes, when it is targeted and measured. Small budgets work best on one or two channels where your buyers already search or scroll, with tracking that shows your cost per enquiry.
How long before I see results?
Paid ads usually produce enquiries within the first few weeks, then improve as we test. SEO typically takes three to six months to build momentum. We never guarantee rankings or lead numbers.
Do I need to sign a long contract?
No. After a 6-month minimum term, plans roll monthly with 30 days’ notice. Six months gives campaigns enough time to be tested and improved fairly.
Should I choose a specialist or a full-service agency?
If you need several channels working together, a full-service agency avoids gaps between suppliers. We cover paid social, Google Ads, SEO and websites, so reporting sits in one place.
How will I know it is working?
You get a plain-English monthly report covering leads, cost per lead, return on ad spend and next actions, plus a review call to agree what happens next.
Can you market aesthetic or dental clinics compliantly?
Yes. We check creative against the CAP Code and ASA guidance before launch. For example, we never promote prescription-only medicines such as Botox to the public.
What is AI search optimisation?
It means structuring your content, data and brand mentions so AI tools such as Google AI Overviews, ChatGPT and Perplexity understand your business and cite it in their answers.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Ready to grow? Book your free strategy call
Tell us about your business and goals. We will reply within 24 hours with next steps and no obligation.
