Senior-led digital marketing for UK & US businesses

Social Media Management

Social media management

Social Media Management Agency for Brands That Want to Stay Front of Mind

Shaw Advisory is a social media management agency for small businesses in the UK and US. We plan, create, schedule and manage your content on Instagram, Facebook, LinkedIn and TikTok, reply to comments and messages, and report every month, so your brand looks active and professional without taking up your time.

Social media management agency mockup: a branded business profile grid and a weekly content plan on two phones

What does a social media management agency do?

A social media management agency runs your organic social media for you. That covers strategy, a monthly content calendar, designing posts and short videos, writing captions, scheduling, replying to comments and messages, keeping profiles up to date and reporting on what is working. It keeps your business visible and trusted between purchases. For paid campaigns on the same platforms, see our Meta ads service and our wider digital marketing services.

What is included

Social media management, done properly

Everything needed to keep your social media consistent, on-brand and working for your business every month.

Strategy & content pillars

Clear goals, audience and content themes, so every post has a purpose and supports your business.

Monthly content calendar

A month of posts planned and shared with you for approval before anything goes live.

Design & copywriting

On-brand graphics, carousels and captions written in your tone of voice, with the right hashtags.

Reels & short video

Short video ideas, scripts and editing, using footage you film on your phone or we source.

Community management

Replies to comments and messages during business hours, with anything important passed straight to you.

Reporting

A monthly report on reach, engagement, profile visits and enquiries, with clear next steps.

Social media content calendar on a laptop, and comment and message replies on a phone
How we manage your social media

Consistent, on-brand and built around your business

Posting when you remember is not a strategy. We plan each month around your services, seasons and offers, create content that shows real expertise and personality, and handle the day-to-day so your profiles stay active and your messages never go unanswered.

Who we help

Social media for businesses that want to look the part

01

Clinics

Aesthetic, dental and wellness clinics sharing treatments, team introductions and patient education, within advertising and health guidelines.

02

Home services

Trades and home service companies showing real jobs, before-and-after results and tips that build trust locally.

03

Professional services

Accountants, law firms and consultants building authority on LinkedIn and Facebook with useful, expert content.

04

Solar, battery & EV charger suppliers

Supplier social feeds with product launches, install showcases and trade news that keep installers engaged.

05

Solar, battery & EV charger installers

Installer social feeds full of real installs, customer stories and savings that build trust before the first call.

06

Property & real estate

Agent and developer social feeds with new listings, property tours and local market updates.

07

Education & training

Training providers and tutors sharing tips, student results and course dates that fill classes.

08

Hospitality & local retail

Restaurants, cafés, salons and gyms posting content that brings people in and keeps regulars coming back.

09

Ecommerce & online brands

Product brands with consistent, on-brand content that drives traffic, reviews and sales.

How we work

How our social media management works

Step 1

Audit

We review your profiles, past content and competitors, and agree goals, platforms and content pillars.

Step 2

Plan

A monthly content calendar with post ideas, formats and dates, shared with you for approval.

Step 3

Create & post

We design, write and schedule every post, and manage comments and messages as they come in.

Step 4

Report & improve

A monthly report on reach, engagement and enquiries, and a plan for the next month.

FAQ

Social media management agency: common questions

Social media management (16 posts a month) is included in our Dominate plan, at $10,595 a month or £7,995 for UK clients. These are launch prices, 50% off for our first 10 clients. Our Foundation plan starts at $5,295 a month and Growth is $7,995. We recommend the right plan after the free strategy call.

Usually Instagram, Facebook, LinkedIn and TikTok. We recommend focusing on the two or three platforms where your customers actually spend time, rather than posting everywhere.

It depends on your plan and goals. Most small businesses do well with two to four quality posts a week, plus Stories. Consistency and relevance matter more than volume.

Yes. We share each month’s content calendar in advance so you can approve it or ask for changes. Once approved, we schedule everything and handle posting.

Yes. We plan and script short videos, edit footage you film on your phone, and create simple motion graphics. Real footage of your team and work usually performs best.

Social media management is your organic content: posts, Stories, Reels and replies that keep your audience engaged. Social media ads are paid campaigns that reach new people and drive enquiries. Many clients use both, and we can manage them together.

Free strategy call

Let’s build your growth plan

Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.

What happens next

  1. 1Send your details. It takes under a minute.
  2. 2We review your marketing before we speak, so the call is useful.
  3. 3Free strategy call with honest advice and clear next steps.

Tell us about your business

Takes under a minute. We never share your details.

    Ready for social media that works for your business?

    Book a free strategy call. We will look at your current profiles and competitors, and show you what a month of content could look like.

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