Email Marketing Agency for Businesses That Want Repeat Customers
Shaw Advisory is an email marketing agency for small businesses in the UK and US. We turn the contacts you already have into bookings and repeat sales, with automated follow-ups, regular campaigns and clean, consent-based lists that follow UK GDPR, PECR and US CAN-SPAM rules.
- Automated welcome, follow-up and reminder emails
- Regular campaigns written and designed in your brand
- Consent-based sign-up forms and list clean-up
- Monthly reporting on opens, clicks, bookings and sales
What does an email marketing agency do?
An email marketing agency plans, writes, designs and sends emails that turn contacts into customers. That covers list building and sign-up forms, automated flows such as welcome and follow-up sequences, regular newsletters and offers, segmentation, deliverability, compliance and reporting. Email marketing suits any business with past customers or enquiries, and it usually costs far less per sale than paid ads because you already own the audience. To see how email fits alongside ads and SEO, visit our digital marketing services page.
Email marketing management, done properly
Everything needed to run email marketing that brings in bookings and sales, and is measured and improved every month.
Automated flows
Welcome, enquiry follow-up, booking reminder, review request and win-back emails that run on their own.
Campaigns & newsletters
Regular emails with useful content and clear offers, written and designed in your brand.
List building & segments
Consent-based sign-up forms and segments by interest, service and customer stage.
Compliance & deliverability
UK GDPR, PECR and CAN-SPAM compliant setup, plus domain authentication so emails reach the inbox.
Platform setup
Setup or clean-up of your email platform, such as Mailchimp, Klaviyo or Brevo, connected to your website.
Reporting
A monthly report on opens, clicks, bookings and sales from email, with clear next steps.
Emails that work while you work
Most small businesses already have a list of past customers and enquiries, but rarely email them. We set up automated flows that follow up new enquiries, remind people to rebook and ask for reviews, then add regular campaigns so your business stays front of mind, all built on proper consent.
- Enquiry follow-up sequences so no lead goes cold
- Rebooking and reminder emails for repeat business
- Clear consent tick boxes and unsubscribe links in every email
- SPF, DKIM and DMARC set up so emails land in the inbox
Email marketing for businesses with customers worth keeping
Clinics
Appointment reminders, treatment follow-ups and rebooking emails that keep clinic diaries full.
Home services
Service reminders, seasonal offers and review requests for trades and home service companies.
Professional services
Newsletters and nurture sequences that keep accountants, advisers and consultants front of mind.
Solar, battery & EV charger suppliers
Trade newsletters, stock alerts and reorder reminders that keep installers and trade buyers ordering from you.
Solar, battery & EV charger installers
Quote follow-ups, servicing reminders and referral campaigns that turn one install into repeat work and recommendations.
Property & real estate
Valuation follow-ups, new listing alerts and landlord updates that keep buyers, sellers and landlords close.
Education & training
Enrolment sequences, course reminders and alumni emails that fill the next intake.
Hospitality & local retail
Booking reminders, offers and loyalty emails that bring customers back again and again.
Ecommerce & online brands
Welcome, abandoned basket, post-purchase and win-back flows that grow repeat sales.
How our email marketing works
Audit
We review your list, platform, consent records and past emails, and tell you plainly what to fix first.
Set up
Platform, domain authentication, sign-up forms and segments are set up properly before anything is sent.
Automate
We write and build your key automated flows, starting with the ones that bring the quickest return.
Campaign & improve
Regular campaigns, subject line tests and a monthly report on bookings and sales from email.
Email marketing agency: common questions
How much does an email marketing agency cost?
Email marketing is included in our Dominate plan, at $10,595 a month or £7,995 for UK clients. This launch price is 50% off for our first 10 clients. Your email platform subscription is separate and is paid directly to the provider. We recommend a plan after the free strategy call, based on your list size and goals.
Is email marketing legal under UK GDPR and PECR?
Yes, when it is done properly. Marketing emails to individuals need clear consent, or the soft opt-in for existing customers, plus an easy way to unsubscribe in every email. We set up compliant sign-up forms and check your current list before we send anything. This is general guidance, not legal advice.
Can I email my existing customers?
Usually, yes. Under the soft opt-in rule you can email past customers about similar products or services, as long as they were given the chance to opt out when you collected their details and in every email since. We review how your list was built first.
Which email platform do you use?
We work with the platform that suits your business, most often Mailchimp, Klaviyo or Brevo. If you already have one set up, we usually keep it and improve it rather than moving everything.
How often should I send marketing emails?
For most service businesses, two to four campaigns a month plus automated flows works well. The right frequency depends on how useful the content is. We test and adjust based on opens, clicks and unsubscribes.
How do you stop emails going to spam?
We authenticate your sending domain with SPF, DKIM and DMARC, keep lists clean, avoid spammy wording and send consistently. Good deliverability is set up once and then monitored every month.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Ready to get more from email marketing?
Book a free strategy call. We will look at your list, your current emails and your goals, and show you which automated flows to set up first.
