Google Ads Agency for Businesses That Want Calls and Enquiries
Shaw Advisory is a Google Ads agency for small businesses in the UK and US. We put you in front of people at the moment they search for what you offer, with Search, Performance Max and remarketing campaigns that are built around real enquiries, tracked properly and improved every week.
- GA4, Tag Manager and conversion tracking set up before launch
- Keyword research and negative keywords to stop wasted spend
- Search, Performance Max and remarketing campaigns
- Clear monthly reporting on calls, leads and cost per lead
What does a Google Ads agency do?
A Google Ads agency plans and manages paid campaigns across Google Search, YouTube, Display, Gmail and Maps. That covers keyword research, ad copy, landing page advice, bidding and budgets, conversion tracking with GA4 and Google Tag Manager, and regular reporting. Google Ads suit almost any business whose customers search for the service, especially clinics, home services and professional firms that need calls and enquiries quickly. To see how Google Ads fits alongside SEO, Meta and email, visit our digital marketing services page.
Google Ads management, done properly
Everything needed to run Google Ads that bring in the right searches, and are measured and improved every week.
Keyword research
Research into what your customers really search, grouped by intent, with negative keywords to cut wasted spend.
Conversion tracking
GA4, Google Tag Manager, call tracking and enhanced conversions set up and tested before launch.
Ads & extensions
Responsive search ads, sitelinks, callouts, call and location assets written to earn the click.
Search & Performance Max
The right mix of Search, Performance Max and local campaigns for your goals and budget.
Remarketing
Campaigns that bring back visitors who looked at your site but did not call or enquire.
Reporting
A monthly report on calls, leads, cost per lead and search terms, with clear next steps.
Pay for the searches that turn into customers
Most wasted Google Ads budget comes from the wrong searches, weak tracking and landing pages that do not convert. We fix all three: tight keyword groups and negative keywords, conversion tracking on every call and form, and ads that send people to a page with one clear next step.
- Keyword groups built around buying intent
- Weekly search term reviews and negative keywords
- Call, form and booking tracking with enhanced conversions
- Landing page recommendations to lift your conversion rate
Google Ads for businesses that live on enquiries
Clinics
Dental, aesthetic and private health clinics filling appointment diaries, with ads that follow Google’s healthcare policies.
Home services
Plumbers, electricians, roofers and other trades winning calls from people who need help in the areas they cover.
Professional services
Accountants, solicitors and consultants reaching people actively searching for their expertise.
Solar, battery & EV charger suppliers
Distributors reaching installers and trade buyers searching for panels, inverters, batteries and EV chargers, with Shopping and search campaigns.
Solar, battery & EV charger installers
Installers winning quote requests from homeowners and businesses searching for solar, battery storage and EV charger installation nearby.
Property & real estate
Estate and letting agents capturing people searching for valuations, lettings and homes in their area.
Education & training
Tutors, training providers and course creators reaching people actively searching for courses and qualifications.
Hospitality & local retail
Restaurants, salons, gyms and local shops showing up when people nearby search for somewhere to go.
Ecommerce & online brands
Online stores driving profitable sales with Shopping and Performance Max campaigns, tracked properly.
How our Google Ads management works
Audit
We review your account, tracking, search terms and landing pages, and show you where budget is being wasted.
Track
GA4, Google Tag Manager, call tracking and enhanced conversions are set up and tested before new spend.
Launch
We rebuild or launch campaigns with tight keyword groups, strong ads and the right bidding strategy.
Improve
Weekly search term reviews, bid and budget changes, plus a monthly report on leads and cost per lead.
Google Ads agency: common questions
How much does a Google Ads agency cost?
Google Ads management is included in all our plans. Launch prices start at $5,295 a month (Foundation), with Growth at $7,995 and Dominate at $10,595, or £3,995, £5,995 and £7,995 a month for UK clients. These are 50% off for our first 10 clients. Your ad spend is separate and is paid directly to Google. We recommend a starting budget after the free strategy call, based on your keywords and competition.
How much should I spend on Google Ads?
It depends on the cost per click in your market and how many enquiries you need. A useful starting point is enough budget to get meaningful data on your core keywords every day. We show you realistic cost estimates from Google’s own keyword data before you commit.
How soon will Google Ads bring in leads?
Search campaigns can start bringing calls and enquiries within days of going live, because people are already searching. The first few weeks are for gathering data and cutting wasted spend. We cannot guarantee results, but we set clear targets and report on them every month.
Should I use Search or Performance Max?
For most service businesses we start with Search, because you control the keywords and can see exactly what people typed. Performance Max can work well once conversion tracking is solid and there is enough data. We often run both, with clear roles for each.
Can you take over my existing Google Ads account?
Yes. We start with an audit of your current account, keep what is working and fix what is not. Your account history stays with you, which helps Google’s bidding learn faster.
Do Google Ads help my SEO?
Google Ads and SEO are separate, and paying for ads does not change your organic ranking. They do work well together. Ads bring results quickly while SEO builds, and search term data from ads shows which keywords are worth targeting organically.
Let’s build your growth plan
Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.
- Free audit of your current marketing
- Honest advice, even if we’re not the right fit
- Calls in UK and US business hours
What happens next
- 1Send your details. It takes under a minute.
- 2We review your marketing before we speak, so the call is useful.
- 3Free strategy call with honest advice and clear next steps.
Tell us about your business
Takes under a minute. We never share your details.
Ready to get more calls from Google Ads?
Book a free strategy call. We will look at your current account or your plans, and show you where the quickest wins are.
