Senior-led digital marketing for UK & US businesses

TikTok Ads

TikTok ads

TikTok Ads Agency for Short Video Ads That Bring Enquiries

Shaw Advisory is a TikTok ads agency for small businesses in the UK and US. We plan the strategy, script and produce short video ads that feel native to TikTok, and run campaigns built to generate leads and sales, with proper tracking so you know what each video brings in.

TikTok ads agency mockup: a short vertical video ad and a 15-second video script on two phones

What does a TikTok ads agency do?

A TikTok ads agency plans, creates and manages paid campaigns on TikTok. That covers audience and offer strategy, video scripts and creative, campaign setup in TikTok Ads Manager, tracking with the TikTok pixel and Events API, budget management and reporting. TikTok ads work best for businesses with a visual or demonstrable service that want to reach people before they start searching. To see how TikTok fits alongside Meta, Google Ads and SEO, visit our digital marketing services page.

What is included

TikTok ads management, done properly

Everything needed to run TikTok ads that are scripted, measured and improved every week.

Strategy & audiences

Audience, offer and campaign plan built around your ideal customer, location and budget.

Pixel & Events API

TikTok pixel, Events API and lead events set up and tested, so conversions are measured accurately.

Scripts & video creative

Hook-first scripts and short video concepts made for TikTok, using your own footage where possible.

Lead forms & landing pages

Instant forms with qualifying questions, or fast mobile landing pages built to convert.

Hook & creative testing

New hooks, offers and formats tested every month, so the budget moves to the videos that work.

Reporting

A monthly report on leads, cost per lead and watch time, with clear next steps in plain English.

TikTok ads creative testing dashboard on a laptop and an instant lead form on a phone
How we run your campaigns

Videos built to stop the scroll, then convert

On TikTok, the creative is the targeting. We write every ad around a clear hook in the first three seconds, show the problem and the proof, and finish with one simple action. Then we test several versions and put the budget behind the ones people actually watch and act on.

Who we help

TikTok ads for businesses with something to show

01

Clinics

Aesthetic, dental and wellness clinics showing treatments, the team and the experience, within TikTok’s health advertising rules.

02

Home services

Trades and home service companies showing real jobs, before-and-after results and quick tips that build trust locally.

03

Professional services

Accountants, advisers and consultants using short explainer videos to earn attention and generate enquiries.

04

Solar, battery & EV charger suppliers

Solar, battery and EV charger brands showing products in action to installers and homeowners weighing up an upgrade.

05

Solar, battery & EV charger installers

Installers sharing real installs, savings and customer stories that turn scrollers into survey requests.

06

Property & real estate

Agents and developers showcasing listings and property tours in short videos that drive viewings and valuations.

07

Education & training

Tutors, coaches and course creators using quick tips and demos to fill classes and programmes.

08

Hospitality & local retail

Restaurants, cafés, salons and gyms showing off food, results and atmosphere to people nearby.

09

Ecommerce & online brands

Product brands selling through Spark Ads, creator content and TikTok Shop, with sales tracked back to each ad.

How we work

How our TikTok ads management works

Step 1

Audit

We review your account, pixel, past videos and competitors, and tell you plainly what to keep and what to change.

Step 2

Track

TikTok pixel, Events API and lead events are set up and tested before any new budget is spent.

Step 3

Create & launch

We script and produce the first set of videos with you, then launch with several hooks so the data can decide.

Step 4

Improve

Weekly changes to budgets, audiences and creative, plus a monthly report on leads and cost per lead.

FAQ

TikTok ads agency: common questions

TikTok ads management is included from our Growth plan, at $7,995 a month (£5,995 for UK clients), and in Dominate at $10,595 (£7,995). These launch prices are 50% off for our first 10 clients. Your ad budget is separate and is paid directly to TikTok. We recommend a starting budget after the free strategy call.

TikTok works well when your service is visual or easy to demonstrate, and when your customers are active on the platform. It is not the right first channel for every business. We will tell you honestly on the strategy call if Google Ads or Meta would be a better place to start.

Yes. We write hook-first scripts and plan each video with you. Real footage of your team, your work and your customers usually performs best, so we guide you on what to film on a phone, then edit it into ads. We can also create simple motion and text-led videos.

Many campaigns start generating enquiries within the first few weeks once tracking is live. The first four to six weeks are a testing period while we find the hooks and audiences that work. We cannot guarantee results, but we set clear targets and report on them every month.

The Events API sends conversion data from your website directly to TikTok, alongside the pixel. It gives TikTok more reliable data to optimise your campaigns and gives you more accurate reporting on which videos bring in leads.

Yes. We can target by country, region and city, and combine location with interests and behaviours. For local service businesses, we focus the budget on the areas you actually cover.

Free strategy call

Let’s build your growth plan

Tell us about your business and goals. We’ll reply within 24 hours, with no obligation.

What happens next

  1. 1Send your details. It takes under a minute.
  2. 2We review your marketing before we speak, so the call is useful.
  3. 3Free strategy call with honest advice and clear next steps.

Tell us about your business

Takes under a minute. We never share your details.

    Ready to get more enquiries from TikTok ads?

    Book a free strategy call. We will look at your business, your current content and your goals, and tell you honestly whether TikTok is the right channel for you.

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